Kim Severson, "As Weather Becomes Big Story, TV Forecasters Play the Hero," New York Times, July 19, 2011

Cited Article

Kim Severson, As Weather Becomes Big Story, TV Forecasters Play the Hero, New York Times, July 19, 2011

My Comment

This article reads like a press release from the National Association of Broadcasters (NAB), the major lobbying arm of the local TV broadcast industry. The NAB is currently seeking a spectrum windfall from Congress worth tens of billions of dollars, and the emergency information argument contained in this article is central to their lobbying campaign. I’d love to know who pitched the article to Kim Severson, the author. I’d also like to know how Kim got the featured anecdote concerning Ms. Eller. I’d be willing to bet that there is a story there. Lobbyists for the local broadcast TV industry are brilliant at getting these types of articles placed. They then distribute them to policymakers when seeking political favors.

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One thought on “Kim Severson, "As Weather Becomes Big Story, TV Forecasters Play the Hero," New York Times, July 19, 2011

  1. Agreed. I tuned into local broadcasters during the Joplin tornado and Minot flooding…the lack of staff reduced the stations in both markets to reading text messages and posts from Facebook. Deplorable, and not a level of “emergency service” that is commendable.

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